Surya Announces Inaugural Semi-Annual Sales Event
June 18, 2014,
CALHOUN, Ga.-Later this summer, Surya will launch its first semi-annual sales event, aiming to help customers boost store traffic and drive accessories sales during the slower summer months. The rebate will be for Surya sales orders written from Aug. 1 through Labor Day and includes all of Surya's product categories, including rugs, rug pads, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding, as well as clearance items.
To support the sales event, Surya has created a multi-faceted POP program, which includes window clings, posters, banners, table tents and other eye-catching promotional pieces, as well as a new integrated national marketing campaign across multiple channels to generate both industry and consumer awareness of the event.
To take part in the promotion, customers must register at surya/semiannualsale by Friday, July 18. There is no minimal cost to participate and Surya will provide store sales associates with either online or in-store product training prior to the event kick-off.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money