Traub Named Serta President

Michael TraubMichael Traub

HOFFMAN ESTATES, Ill.-Serta Simmons Bedding has appointed Michael Traub president of National Bedding Co., parent of the Serta mattress brand.

Traub, who had served as president and CEO of BSH Home Appliances' North American operation, reports to Gary Fazio, CEO of Serta Simmons, in his new role. He will assume his post on Sept. 2.

The Serta presidency had been vacant since last October, when Bob Sherman left the company after 25 years in the post. Fazio has been carrying out the president's duties since that time.

In a Serta Simmons statement, Fazio described Traub as "ideally positioned to lead Serta and continue to nurture the company's strong culture. He will provide strategic leadership, thoughtful insights into innovation and help us deliver profitable growth across the entire Serta portfolio of brands."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money