Butter Sprayer a Hit on ‘Shark Tank’

New product converts solid butter to a liquid spray
October 20, 2016David Gill

InnovationOvation3x2AUSTIN, Texas-Thanks to its appearance on “Shark Tank,” the biem Butter Sprayer from Brevda Inc. is on course to become a mainstream product in people’s kitchens.

The product innovation was demonstrated on the Oct. 14 episode of the ABC-TV series by Doug Foreman, Brevda’s founder. It won a $500,000 investment from Lorie Greiner, the entrepreneur, inventor and one of the “Sharks” on the show.

The biem Butter Sprayer allows users to convert a stick of butter from solid to liquid spray in seconds. The device is made with a proprietary touch-controlled design and a motion-detecting technology, and does not use any chemical propellants. It is targeted at home cooks who don’t want to use margarine or artificial and flammable nonstick cooking sprays.

DougForemanbuttersprayer3x2Doug Foreman on “Shark Tank”
“Needless to say, I’m thrilled with the outcome of the ‘Shark Tank’ segment,” Foreman said. “I’m looking forward to working with Lori and all of the support she brings with her. I can’t wait to take the biem to the next level.”

The biem is set to ship to consumers in mid-November.

David GillDavid Gill | Senior Editor
dgill@hfnmag.com

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.

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