Brooke Shields to Star in La-Z-Boy Ads
October 15, 2010,
MONROE, Mich.--La-Z-Boy has partnered with actress Brooke Shields on a new advertising campaign that will debut this fall.
The campaign will include broadcasts on more than 20 national cable television networks (including A&E, Bravo, CNN, ESPN, HGTV, Lifetime, TBS and USA), print and other elements. It will focus on convincing female consumers that La-Z-Boy fits their lifestyles, and on educating them about the company's selection of furniture beyond its well-established recliner.