ShopperTrak: Back-to-School Sales Rise
September 17, 2015,
CHICAGO-A generally positive back-to-school season ended for retailers with a 4.7 percent gain in sales in August, according to retail analytics provider ShopperTrak.
In addition, the firm has forecast a 2.4 percent gain in sales for retailers during the upcoming holiday season. ShopperTrak bases its data on analyses of shopper visits to stores, conversion rates and transaction size. For August, shopper visits rose 2.7 percent year over year, while conversion and transaction size were up 1.2 percent and 2.4 percent, respectively.
Looking ahead, ShopperTrak said the trend toward early shopping during the holidays should continue. An early Hanukkah could also help boost sales, the company said.
“Several trends indicate a successful November and December, including the rise of the educated consumer—who visits the store less but buys more—and the lengthening of the shopping season,” said Kevin Kearns, ShopperTrak chief revenue officer. “Retailers need to understand these evolving trends in order to meet their customers’ needs and ultimately capitalize on the entire 61-day holiday shopping season.”