ShopperTrak: Back-to-School Sales Rise

Retailers’ August sales up 4.7 percent
September 17, 2015David Gill

ShopperTrakCHICAGO-A generally positive back-to-school season ended for retailers with a 4.7 percent gain in sales in August, according to retail analytics provider ShopperTrak.

In addition, the firm has forecast a 2.4 percent gain in sales for retailers during the upcoming holiday season. ShopperTrak bases its data on analyses of shopper visits to stores, conversion rates and transaction size. For August, shopper visits rose 2.7 percent year over year, while conversion and transaction size were up 1.2 percent and 2.4 percent, respectively.

Looking ahead, ShopperTrak said the trend toward early shopping during the holidays should continue. An early Hanukkah could also help boost sales, the company said.

“Several trends indicate a successful November and December, including the rise of the educated consumer—who visits the store less but buys more—and the lengthening of the shopping season,” said Kevin Kearns, ShopperTrak chief revenue officer. “Retailers need to understand these evolving trends in order to meet their customers’ needs and ultimately capitalize on the entire 61-day holiday shopping season.”

David GillDavid Gill | Senior Editor

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.


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