Sensio Debuts Skinnygirl by Bella Brand

The Skinnygirl by Bella BlenderThe Skinnygirl by Bella Blender

NEW YORK-Sensio is launching the Skinnygirl by Bella brand of small kitchen appliances in a co-branding effort with Bethenny Frankel, the chef, author and television star.

The new collection will launch with the Skinnygirl by Bella 700 Watt Personal Extraction Blender, which is scheduled to be featured on QVC on Nov. 9, during the broadcast of "In the Kitchen with David," according to a joint statement from Sensio and Frankel. It will available for $79.99, while supplies last, through qvc.com, the QVC applications or by calling 800-345-1515. A second product, the Skinnygirl by Bella Personal Blender at $24.99, is slated to debut later.

Shae Hong, CEO of Sensio, said, "Skinny girl is a great fit for our portfolio of quality products with esthetic appeal and strong features."

David GillDavid Gill | Senior Editor
dgill@hfnmag.com

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.

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