Showplace Unveils Smart Phone Shopping App

HIGH POINT, N.C.-Showplace, a multi-tenant showroom building, is unveiling a smart phone shopping app at the market designed to revolutionize the buyer experience.

The app, called Showplace Shopper, enables buyers to scan Quick Response codes assigned to products as they shop Showplace showrooms--capturing information about the products and images of items that interest them on their smart phones. Major exhibitors participating in the beta test of the application, which will be available for free download inside the building's lobby during the market, include American Leather, Copeland, Revco, Elements, Surya, Bramble & Co., and BKind3.

"Our goal is to create a shopping experience for buyers that is unmatched anywhere else at market," said Lisa Shankle, general manager of Showplace properties. "We believe this technology, which will be rolled out throughout the building next spring, will be of tremendous benefit to the buyers who shop here, as well as our exhibitors."

The new app supplies the building's participating exhibitors with vital information in an unprecedented way, allowing them to measure customer behavior inside their showrooms and to identify which products are most popular, or show the most promise. 

"We think that this is a great step for Showplace," said Satya Tiwari, president of Surya. "The market model has changed, and the building that provides buyers with the most productive experience will undoubtedly be the most attractive building to exhibitors in the future."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.