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Dillard's Debuts Southern Living Home Line

Posted on April 7, 2014 by HFN Staff

Dillard's Southern LivingA sampling from the Southern Living Collection

LITTLE ROCK, Ark.-Dillard's and Southern Living magazine have launched the Southern Living Collection, a new home product grouping exclusively available at Dillard's stores throughout the nation.

The collection consists of bath products, bedding, tabletop, kitchen products, scented candles and embossed ceramic accessories. The retailer and the magazine worked together to create a mix of designs for the collection, ranging from elegant to casual and rustic. The designs reflect a classic layered look and come in palettes of neutrals and crisp whites, according to a joint statement from Dillard's and Southern Living.

The Southern Living Collection is available now at Dillard's stores and on the retailer's website, dillards.com. Kristen Payne, executive marketing director of Southern Living, said, "The partnership with Dillard's is a powerful alignment of two well-known, well-respected brands with a strong consumer base in the South."