Spectrum Diversified Designs Relauches Website

Updated content, including reviews and blog, add to user experience and organization
May 31, 2016HFN Staff

SpectrumDiversified logoSTREETSBORO, OH—Spectrum Diversified Designs recently relaunched its website, offering simplified browsing, updated content and product imagery intended to create a more engaging user experience.

The new site integrates updated new features including a revamped blog, product reviews and an “As Seen In” page which highlights its brand presence throughout major publications, popular websites, television and movies. Social media plug-ins allow customers to share their favorite Spectrum products and connect through Facebook, Twitter, Pinterest, Instagram, LinkedIn and Google+. Shoppers can also create an account with Spectrum, allowing them to generate wish lists and track orders.

To accommodate its large product line, Spectrum restructured its item categories to include baskets, bath, beauty, closet, entryway, garage, kitchen and office. As it expands into new areas of the home, including dorm and apartment living, baby nursery and laundry room, new sections will be added.

“Spectrum’s new site provides a fresh and simplified look that is user-friendly and easy to navigate,” said Alli Finer, Spectrum’s e-commerce sales manager. “It includes a responsive design, improved search functionality, enhanced content and photos, and an overall better experience for our customers.”

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money