Stearns & Foster Teams with Design Guru Jonathan Scott

Campaign follows Scott as he creates three master bedroom styles
June 21, 2016David Gill

StearnsFosterJonathanScott3x2Jonathan Scott
LEXINGTON, Ky.-Tempur Sealy’s Stearns & Foster brand has partnered with Jonathan Scott, co-star with his twin brother Drew of HGTV’s “Property Brothers” series, for a campaign to launch its 2016 mattress lineup.

Called “Redesign Your Retreat,” the campaign follows Scott in his creation of three master bedroom styles—Edgy Glam, Mid-Century Modern and Transitional—each inspired by the new mattress collection. It includes a digital video series showing Scott as he thinks through the design, aesthetics and décor elements for each master suite. He also shares tips, tricks and his philosophy on how each design infuses luxury and relaxation, while keeping the new collection as the centerpiece of the bedroom.

The Edgy Glam style made its debut yesterday. The other two styles will be rolled out during the summer, according to a Stearns & Foster statement. The new lines for Stearns & Foster include Stearns & Foster Estate, Stearns & Foster Lux Estate and Stearns & Foster Reserve.

Stearns & Foster has also launched the “Redesign Your Retreat” sweepstakes, with the first prize consisting of $10,000, a new Stearns & Foster mattress from the Reserve collection and a 30-minute design consultation with Scott via video chat. The second- and third-place prizes each consist of a new Stearns & Foster mattress and an autographed photo from Scott.

“I’ve admired the Stearns & Foster brand and their commitment to luxury and comfort for a number of years,” Scott said. “I enjoyed creating these spaces to match the design of each mattress in the Stearns & Foster collection, and I can’t wait to work with the lucky winner to create a space that feels like a relaxing retreat.”

David GillDavid Gill | Senior Editor
dgill@hfnmag.com

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.

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