Stelton Launches Rig-Tig Kitchen Brand
September 15, 2011,
COPENHAGEN, Denmark-Tabletop company Stelton has expanded into the housewares category with Rig-Tig, a new brand that encompasses products for food storage, baking, food prep and more. Having debuted at Tendence late last month in Frankfurt, Germany, Rig-Tig will be unveiled to the U.S. market at the New York Tabletop Market next month.
The Stelton line is more gift-focused, Michael Ring, owner, Stelton, told HFN, and with the difficult economy he decided several years ago to develop a new brand that went after a different category, and saw an increased interest in kitchen products. The result was Rig-Tig, which means "right" in Danish, which reflects the three core values required in the line, he said: function, design and impact on the environment. And Ring was happy with the new collection -- "It's like sculpture."
Products include a food storage system, reminiscent of another Danish brand -- Lego, as the seven pieces are stackable, Ring said. Ideal for a small kitchen, the food storage group is made of the same ABS plastic as the iPhone, he added. The lids are made of wood plastic composite, allowing for air expansion, so the items are refrigerator-friendly.
When possible, the line incorporates eco-friendly materials and less packaging. The line's mixing bowls, for example, are not all melamine, which includes petroleum, but are half bamboo. "Unfortunately, we need some petroleum" in the product, he said, but even using the bamboo halves the amount of the CO2 footprint in the product. Packaging becomes the product as well for the silicone mat for dough and pastry roller -- the tube that houses a silicone mat for dough is also a rolling pin.
The new line can be seen at rig-tig.com.