Crate and Barrel Tests Tablets for Browsing In-Store
October 12, 2016,
NEW YORK—Crate and Barrel is experimenting with tablets to aid customer browsing in its stores, according to a report in RetailDive.
The specialty retailer is working with CloudTags, which provides customer identification and remarketing services, on a pilot program that offers customers a store-provided tablet to scan product barcodes for more information, and search items and add them to a wish list while they are in the store, according to the report.
The program is being tested in the retailer’s Skokie, Ill. store.
There is no fee and no need to sign-in on the tablet, according to the report. Customers who provide their email addresses can send themselves a list of items they are interested in. If they decide to make a purchase while still in the store, they can access a mobile checkout line and request a sales associate to gather the items for them.