Crate and Barrel Tests Tablets for Browsing In-Store

Store in Skokie, Ill., is testing the service
October 12, 2016Allison Zisko

Crate and Barrel logoNEW YORK—Crate and Barrel is experimenting with tablets to aid customer browsing in its stores, according to a report in RetailDive.

The specialty retailer is working with CloudTags, which provides customer identification and remarketing services, on a pilot program that offers customers a store-provided tablet to scan product barcodes for more information, and search items and add them to a wish list while they are in the store, according to the report.

The program is being tested in the retailer’s Skokie, Ill. store.

There is no fee and no need to sign-in on the tablet, according to the report. Customers who provide their email addresses can send themselves a list of items they are interested in. If they decide to make a purchase while still in the store, they can access a mobile checkout line and request a sales associate to gather the items for them.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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