Lifetime Brands and The Bombay Company Partner
Posted on May 17, 2013 by
GARDEN CITY, N.Y.--Lifetime Brands has inked a licensing agreement with The Bombay Company for the home decor and lighting, wall decor, tabletop, flatware, pantryware and storage and organization categories. A select group of Bombay items will debut from Lifetime at the Atlanta Gift & Home Furnishings Market in July, with the rest of the collection to roll out afterwards. Items will be available at retail in the first quarter of 2014 in the U.S. and its territories, the United Kingdom, Brazil and Mexico through Lifetime's distribution network and bombaycompany.com.
The agreement will also mark Lifetime's first step into table lamps; previously, it only offered non-electric lighting such as candle holders.
"We are thrilled to announce our licensing agreement with Lifetime Brands," said Wil Hollands, president of Hermes-Otto International USA and owner of The Bombay Company brand. "This partnership will help us continue to build the Bombay brand across multiple channels of distribution with retailers in the U.S. and abroad. Our companies have a shared vision and enthusiasm for Bombay, coupled with a mutually strong commitment to great design and product innovation. Together we can provide retailers with even more exciting merchandise from a powerful, luxury brand that offers globally inspired designs and classic styling."
Jeff Siegel, president and CEO, Lifetime Brands, Inc., said, "Brands are becoming more important in the furniture and decorative accessories categories, and we are pleased to add the established Bombay brand to the Lifetime family. Lifetime offers expertise under a variety of categories; therefore we can bring new product development and distribution for Bombay's products under the direction of one cohesive team. We are excited to bring a successful range of distinctive and attainable home furnishings solutions to market for this leading lifestyle brand."
Hermes-Otto International said it will continue to directly design, source and import in its areas of core competency of furniture, decor, wall decor and seasonal categories.