Keurig Coffeemaker Named Brand of the Year in Harris Poll
August 23, 2012,
READING, Mass.-The Keurig-branded single-cup coffeemaker platform was named Brand of the Year in the 2012 Harris Poll EquiTrend Equity Study.
The study is an annual assessment of brand health, involving a survey of thousands of U.S. consumers about their brand perceptions. The participants gave Keurig the highest ranking in the coffeemaker category based on their perceptions of familiarity, quality and purchase consideration.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.