Supermodel Heatherton Becomes Northwest's Brand Ambassador
June 12, 2014,
NEW YORK-The Northwest has signed supermodel Erin Heatherton as its first brand ambassador.
A model for Victoria's Secret, Heatherton will appear in various Northwest advertising campaigns and will represent the company at several major sporting events, including the Super Bowl, the Final Four NCAA basketball tournament and the Major League Baseball All-Star Game. At these events, she will spearhead Operation Comfort, Northwest's mission to make sports fans comfortable wherever they are, with the help of the company's licensed comfort products.