Therapedic Partners with Tommy Bahama
Posted on October 10, 2014 by
PRINCETON, N.J.-Therapedic International has signed an exclusive license agreement with Tommy Bahama, the island-inspired lifestyle brand, for a mattress collection that will be unveiled at Las Vegas Market in January.
The agreement marks Tommy Bahama's first venture into mattresses. The brand already appears on home products ranging from bed ensembles to indoor and outdoor furniture, rugs and tabletop. Regarding Therapedic, Bradley O'Brien, executive vice president of design and product development for Tommy Bahama, said, "They share our vision and commitment to using innovative and high-quality materials and creating mattresses that make the bedroom a sanctuary for rest and relaxation."
Gerry Borreggine, president and CEO of Therapedic, said, "This collaboration is one of the largest licensing deals the sleep products industry has ever seen. We are working hard to develop an elegantly constructed product made with high-quality materials that will transform the bedroom into a true island-inspired retreat. Just as Tommy Bahama is known for its refined and unhurried lifestyle, this new mattress collection will be designed to capture the essence of, and bring relaxation to, any sleeper."