Trump Home Partners with Kassatex on Bath Line
February 18, 2011,
NEW YORK-The Trump Organization and Kassatex have reached an agreement to produce a collection of bath products under the Trump Home brand.
The line will debut at next month's New York Home Fashions Market. It will include bath towels, bath accessories, bath rugs and shower curtains. The initial offerings will come in four design groups "that have been developed to capture the spirit of various Trump properties," according to a joint statement from both companies, and will include elements such as long-staple yarns, "rich" colors and materials such as marble and mother-of-pearl.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.