Harold Import Co. Inks Deal with Marcato Italian-Made Products

Marcato is the leading manufacturer of machines and accessories for fresh pasta, biscuits, bread and pizza
January 6, 2016Maureen Azzato

MarcatoAtlasMarcato’s Atlas 150 pasta machine
LAKEWOOD, N.J.—HIC, Harold Import Co. has signed an agreement to be the exclusive supplier of Marcato products in the U.S. Marcato is the leading manufacturer in the world of machines and accessories for making fresh pasta, biscuits, bread and pizza.

HIC has a three-decade relationship with Marcato, providing the company’s retail customers with pasta machines and accessories since the 1990s.

“With this new agreement, we are excited to offer our customers a full range of products from this iconic brand,” said Robert Laub, president, HIC, Harold Import Co. “Like HIC, Marcato is a family-run business, and our long-standing relationship with Marcato has set the groundwork for our new agreement ... As the full-line source for all Marcato products in the U.S., we are confident that our partnership will prove to be a successful brand-building venture.”

Marcato began in 1930 when Otello Marcato started producing pasta machines in a small workshop behind his house. His dream was to bring the authentic flavor of life in the kitchen—recipes, floury hands and smiles at the table—into every family’s home.

“We are keenly interested in strengthening our relationships with retailers and consumers, and are confident that our agreement with HIC is a perfect way to continue to build the Marcato brand in the U.S.,” said Giacomo Marcato, vice president, Marcato S.p.A. “In addition to offering a full range of products to the U.S. market, we are dedicated to strengthening our relationship with retailers, supporting them with exciting brand-building opportunities including product training, in-store demonstrations and consumer outreach programs.”

Under the agreement, HIC, Harold Import Co. will offer an extensive collection of high-quality and colorful Marcato products, including the Atlas 150 pasta machine along with its 13 accessories for creating pasta of different thickness, cuts and shapes. Also available is a Ravioli Tablet, the Pasta Drying Rack, Pasta Rake and Dispenser, in addition to Marcato’s Biscuit Maker—all made in Italy at the family factory.

Marcato will present in the Kitchen Theater on Jan. 16 from 1:30 p.m. to 2:30 p.m. during the Atlanta International Home Furnishings Market. During the International Home + Housewares Show in Chicago in March, celebrity chef Fabio Vivani will be at the HIC, Harold Import Co. booth demonstrating Marcato products, signing books and sharing stories about Italy.

HIC, Harold Import Co. sells culinary supplies, cooking tools, gourmet kitchen supplies and food preparation equipment. With more than 3,000 culinary supply products from the company’s own brands, exclusive brands and top brands, HIC products are available in more than 10,000 retail outlets worldwide.

Maureen AzzatoMaureen Azzato | Chief Brand Officer

As chief brand officer, Maureen Azzato is responsible for all editorial and content management, strategic planning and brand marketing for HFN.  Azzato is a 25-year media veteran who has been involved in business-to-business publishing, brand development and marketing communications for her entire career.


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