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United Weavers Signs with Panama Jack

The rug company will launch three groups under the traveling lifestyle brand
Posted on September 22, 2015 by Andrea Lillo

United Weavers of AmericaDALTON, Ga.—United Weavers has inked a licensing deal with Panama Jack, a lifestyle brand that celebrates travel to exotic destinations. The rug line will include a promotional heatset olefin group, a handhooked olefin one and a polyester/olefin one.

The line is still under development, and may be shown at High Point Market next month in the Panama Jack showroom in the International Home Furnishings Center. The line will be officially launched in January at the Atlanta International Gift & Home Furnishings Market and the Las Vegas Market.

“Panama Jack is the perfect license for our ‘going coastal’ theme,” said Diane Carleo, director of marketing and sales, United Weavers of America. “Today’s consumers are travelers. From the baby boomer generation on down people have become more adventurous and want that summertime vacation feel in one room in the home...We have the lodge and safari looks covered so now we have to address coastal—and who better to do that with than Panama Jack.”