Universal Furniture Names MacKenzie Director of Marketing

Neil MacKenzie has been named director of marketing at Universal Furniture.
June 1, 2015Duke Ratliff

MacKenzieNeilNeil MacKenzie
HIGH POINT, N.C.–Universal Furniture International has appointed Neil MacKenzie director of marketing, reporting to Jeff Scheffer, president and CEO.

MacKenzie succeeds Kevin Miller, who was named vice president of sales of Universal Furniture’s Western region.

MacKenzie joins Universal Furniture from the Golf Channel and GolfNow.com, where he was senior manager of technology sales for the mid-Atlantic region, working with independent and multicourse operators to better leverage technology and marketing opportunities. He previously served as director of marketing for Stanley Furniture and its Young America brand, and also worked in advertising at the Mullen and Burris agencies.

“As the final step in our management reorganization, Neil is charged with making Universal a best-in-class marketer in the industry,” Scheffer said. “He adds valuable skill sets to our team and strengthens our ability to serve the present and emerging needs of our expanding customer base.”

Duke RatliffDuke Ratliff | Editor-in-Chief
dratliff@hfnmag.com

Duke Ratliff, the editor-in-chief of HFN, has reported on the home furnishings industry since 1993. He oversees HFN’s print edition and online coverage of the retail industry, as well as trends in furniture and lighting, mattresses, tabletop, housewares, floor covering and textiles. He enjoys traveling to numerous domestic—and occasionally, international—trade shows. He feels that the perfect combination of a great product and a creative, attention-getting marketing plan is a thing of beauty. He lives in Westchester County, N.Y., with his wife, two children, two dogs, five chickens, two finches, three lizards and a five-foot-long corn snake.

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