Universal Furniture Names MacKenzie Director of Marketing
June 1, 2015,
HIGH POINT, N.C.–Universal Furniture International has appointed Neil MacKenzie director of marketing, reporting to Jeff Scheffer, president and CEO.
MacKenzie succeeds Kevin Miller, who was named vice president of sales of Universal Furniture’s Western region.
MacKenzie joins Universal Furniture from the Golf Channel and GolfNow.com, where he was senior manager of technology sales for the mid-Atlantic region, working with independent and multicourse operators to better leverage technology and marketing opportunities. He previously served as director of marketing for Stanley Furniture and its Young America brand, and also worked in advertising at the Mullen and Burris agencies.
Other Articles By Author
Von Tobel Cites Brass Textures Among Top Trends
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.