U.K. to be Next Ambiente Partner Country
Posted on February 18, 2016 by
FRANKFURT, Germany—The United Kingdom is the Ambiente Partner Country for 2017. Messe Frankfurt made the announcement earlier this week during a reception for this year’s partner country, Italy.
The Ambiente partner reception
“The United Kingdom is a nation that stands not only for classic but also for eccentric and individual design. Ambiente is the perfect platform for inspiring both the domestic and the world market with its products,” said Detlef Braun, board member of show organizer Messe Frankfurt.
“I am delighted that the UK has been chosen as partner country of Ambiente 2017,” said Sir Sebastian Wood, British Ambassador to Germany. “It is an excellent opportunity for British companies and designers to present both their products and the diversity, innovation and uniqueness of British design, and to establish contact with trade experts and business partners.”
Numerous guests from business, politics and society came to the reception, during which Italian Consul General Maurizio Canfora handed the Partner Country Globe to British Consul General Susan Speller and British Honorary Consul Dr. Andreas Fabritius. Among the guests were award-winning actor Mario Adorf and renowned Italian designer Paola Navone, the curator of this year’s Partner Country presentation.
After Denmark, France, Japan, the USA and Italy, the United Kingdom is Ambiente’s sixth partner country. With 137 exhibitors in 2016, the United Kingdom is Ambiente’s seventh-biggest exhibitor nation, Messe Frankfurt said. On the visitor side, the United Kingdom came fifth after Germany at Ambiente 2015.
The next Ambiente will be held Feb. 10-14, 2017.