HSN Headed to CES to Search for Innovative Products
December 20, 2016,
ST. PETERSBURG, Fla.—HSN will search for innovative new products at CES next month in partnership with Flex, a company that designs and builds intelligent products for connected living.
As part of its American Dreams program that cultivates entrepreneurs, HSN is organizing an exclusive judging session to identify path-breaking new consumer products, which tend to be revealed at the giant tech trade show, for subsequent introduction to HSN’s national audience.
“With HSN’s American Dreams, we have built an incredibly successful platform for entrepreneurs to launch their products, while telling their stories and connecting with customers directly across our TV, digital and mobile channels,” said HSN President Bill Brand. “We are looking forward to leveraging the incredible network of entrepreneurs that attend CES each year to uncover innovative, new tech brands and introduce them to HSN.”
The judging panel includes Brand; Randi Zuckerberg, an angel investor and host of “Dot Complicated” on SiriusXM; Mike Dennison, president, consumer technologies group, Flex; Steven Heintz, vice president of design and engineering, Flex; Ryan Ross, executive vice president, marketing and digital commerce, HSN; Adam Freeman, host of HSN’s “The Monday Night Show with Adam Freeman”; Dara Trujillo, vice president, new business merchandising and development, HSN; Sandy Conrad, senior vice president, electronics, culinary and health + wellness, HSN; and Neal Martinelli, vice president, electronics and home solutions, HSN.
CES 2017 exhibitors and the general public are invited to present their product to the panel of judges on Jan. 6. Entrepreneurs interested in presenting their product can email AmericanDreams@hsn.com to pre-register.
The event will occur Jan. 6 from 6-8 p.m. at The Venetian Hotel, Bellini 2006 Ballroom in Las Vegas.
Other Articles By Author
Von Tobel Cites Brass Textures Among Top Trends
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.