Villeroy & Boch Opens N.J. Store

Assortment will include dinnerware best sellers and new Passion Series
July 11, 2016Allison Zisko

Villeroy & Boch NJ flagshipThe new Villeroy & Boch store
HACKENSACK, N.J.—German tabletop company Villeroy & Boch’s has opened a 1,600-square-foot U.S. flagship store here designed to replicate the latest generation of premium stores in Europe.

The manufacturer once operated several stores in the United States but closed many of them over the past 10 years. It currently has a store in Princeton, N.J. and an outlet store in Maine, according to a story in

The Villeroy & Boch shop, located at The Shops at Riverside, will showcase curated collections of tableware, flatware, glassware and giftware. Dinnerware selections will include bestsellers French Garden and NewWave, classics such as Petite Fleur and Old Luxembourg, and the new Passion Series for global food trends like barbecue, pasta and pizza. Glassware ranges from Grand Royal and Octavie collections as well as the Purismo and Boston series. Colorful vases are also part of the assortment.

In addition to adding the flagship Villeroy & Boch store, The Shops at Riverside mall is undergoing a renovation that will add a movie theater, restaurants and new retailers in the 100,000-square-foot space previously occupied by Saks Fifth Avenue.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.


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