Welspun Pitches Wellness at Market

Deepak Chopra Appears at a Company reception
March 31, 2017David Gill

DeepakChopraDeepak Chopra appeared to mark Welspun’s alliance with Delos
NEW YORK—One of the main stories at the Welspun USA showroom this week was that the manufacturer wants people who use its products to feel good.

Two of its key introductions at this week’s New York Home Fashions Market were the Stay Well Wellness line and the Nano Core Sequential Sleep System.

As part of the former, Welspun welcomed Deepak Chopra, the alternative medicine advocate, to its showroom for a reception and talk on Monday. The author and lecturer appeared to mark Welspun’s alliance with Delos, a firm that designs interior spaces intended to promote health and wellness.

The two companies collaborated to create the Stay Well Wellness collection, which uses Delos’ Dreamskin and Protx2 technologies to create a wellness-inspired sleep environment. Dreamskin keeps fabric soft and free of static, while Protx2 protects against bacteria to keep fabric fresh.

The Nano Core Sequential Sleep System consists of a mattress pad, a bed pillow, sheets, a comforter and a blanket. It is certified as asthma and allergy friendlyby the Asthma and Allergy Foundation of America.

Welspun also told a high-tech story at market by introducing its newly patented bedding and bath textiles technology, Drylon. The process uses cotton yarns that provide greater softness and durability over traditional yarn construction, and offer stain resistance as well as color fastness. The stain resistance in the sheets, pillows, blankets and mattress pads make them impervious to coffee, wine, pets, face cream and other potential causes of stains.

This functionality is woven into a durable fabric construction to keep the fabric’s dimensional stability, while maintaining the stain release and color-fast properties through repeated washes.

David GillDavid Gill | Senior Editor
dgill@hfnmag.com

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.

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