Welspun Pitches Wellness at Market
March 31, 2017,
NEW YORK—One of the main stories at the Welspun USA showroom this week was that the manufacturer wants people who use its products to feel good.
Deepak Chopra appeared to mark Welspun’s alliance with Delos
Two of its key introductions at this week’s New York Home Fashions Market were the Stay Well Wellness line and the Nano Core Sequential Sleep System.
As part of the former, Welspun welcomed Deepak Chopra, the alternative medicine advocate, to its showroom for a reception and talk on Monday. The author and lecturer appeared to mark Welspun’s alliance with Delos, a firm that designs interior spaces intended to promote health and wellness.
The Nano Core Sequential Sleep System consists of a mattress pad, a bed pillow, sheets, a comforter and a blanket. It is certified as asthma and allergy friendlyby the Asthma and Allergy Foundation of America.
Welspun also told a high-tech story at market by introducing its newly patented bedding and bath textiles technology, Drylon. The process uses cotton yarns that provide greater softness and durability over traditional yarn construction, and offer stain resistance as well as color fastness. The stain resistance in the sheets, pillows, blankets and mattress pads make them impervious to coffee, wine, pets, face cream and other potential causes of stains.
This functionality is woven into a durable fabric construction to keep the fabric’s dimensional stability, while maintaining the stain release and color-fast properties through repeated washes.
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