West Elm Market Makes Its Bow
November 6, 2012,
A grouping of West Elm Market kitchen tools
Last month saw the launch of West Elm Market, the new retail concept from Williams-Sonoma's West Elm division.
West Elm Market will eventually be a chain of shop-in-shops within West Elm stores, offering community-sourced products in the kitchen, garden, care-and-repair and personal-care categories.
Calling West Elm Market, "a natural extension of the West Elm brand," Laura Alber, Williams-Sonoma's president and CEO, said, "We are thrilled to introduce this new assortment of exclusive, expertly curated products in an innovative community store."
West Elm will follow the opening here with Market shop-in-shops at West Elm Stores in Dallas, Los Angeles, Philadephia, New York City, Seattle, Toronto, Costa Mesa, Calif., and Nashville, Tenn. These openings are scheduled for this month. Meanwhile, the West Elm Market collection has also debuted on westelm.com.