Wolf Gourmet Housewares Line Launched

Wolf GourmetThe Wolf Gourmet four-slice toaster

NEW YORK-Sub-Zero Group, parent of the Wolf Appliance brand, and Hamilton Beach debuted the Wolf Gourmet brand of kitchen products at an event here last night.

The collection includes a 10-piece cookware set, a six-piece cutlery set (including kitchen scissors and honing steel), a countertop oven, a blender and two- and four-slice toasters. The products will launch at retail in the spring of 2015, with the exception of the two-slice toaster, which will make its first retail appearance in fall of 2015.

According to a Wolf Gourmet spokeswoman, the line is targeted at upper end retailers and Sub-Zero's distribution network, and will be positioned to complement Wolf appliances. The manufacturer suggested retail price for the cutlery set is $999, and for the cookware set the MSRP is $1,299. The MSRPs for the electrics are $699 for the blender, $499 for the countertop oven, $479 for the four-slice toaster and $379 for the two-slice toaster.

Hamilton Beach and Sub-Zero entered into an exclusive, multiyear license agreement earlier this year, for a line of countertop appliances and kitchen tools under the Wolf Gourmet brand.


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