Wolf Gourmet Housewares Line Launched

Wolf GourmetThe Wolf Gourmet four-slice toaster

NEW YORK-Sub-Zero Group, parent of the Wolf Appliance brand, and Hamilton Beach debuted the Wolf Gourmet brand of kitchen products at an event here last night.

The collection includes a 10-piece cookware set, a six-piece cutlery set (including kitchen scissors and honing steel), a countertop oven, a blender and two- and four-slice toasters. The products will launch at retail in the spring of 2015, with the exception of the two-slice toaster, which will make its first retail appearance in fall of 2015.

According to a Wolf Gourmet spokeswoman, the line is targeted at upper end retailers and Sub-Zero's distribution network, and will be positioned to complement Wolf appliances. The manufacturer suggested retail price for the cutlery set is $999, and for the cookware set the MSRP is $1,299. The MSRPs for the electrics are $699 for the blender, $499 for the countertop oven, $479 for the four-slice toaster and $379 for the two-slice toaster.

Hamilton Beach and Sub-Zero entered into an exclusive, multiyear license agreement earlier this year, for a line of countertop appliances and kitchen tools under the Wolf Gourmet brand.

David GillDavid Gill | Senior Editor

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.


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