Wolfgang Puck Coffee to Move Single-Serve Cups from Keurig to RealCup
December 17, 2014,
MISSISSAUGA, Ontario-Wolfgang Puck Coffee will transition its Keurig K-Cup-compatible coffee capsules to the RealCup single-serve capsules beginning in 2015, as part of the celebrity chef's brand relaunch.
Starting early next year, Wolfgang Puck Coffee roasts and blends will appear in RealCup capsules in multiple retail channels. The initial launch will involve four blends: Rodeo Drive, Breakfast in Bed, Hawaiian Hazelnut and Jamaican Me Crazy, and a follow-up launch will feature three new blends now in development. From there, this lineup will expand as distribution grows in mainstream retail, specialty, food-service and office-coffee-service channels.