Wolfgang Puck Coffee to Move Single-Serve Cups from Keurig to RealCup

wolfgang_puck_COFFEEMISSISSAUGA, Ontario-Wolfgang Puck Coffee will transition its Keurig K-Cup-compatible coffee capsules to the RealCup single-serve capsules beginning in 2015, as part of the celebrity chef's brand relaunch.

Starting early next year, Wolfgang Puck Coffee roasts and blends will appear in RealCup capsules in multiple retail channels. The initial launch will involve four blends: Rodeo Drive, Breakfast in Bed, Hawaiian Hazelnut and Jamaican Me Crazy, and a follow-up launch will feature three new blends now in development. From there, this lineup will expand as distribution grows in mainstream retail, specialty, food-service and office-coffee-service channels.

Designed for use in Keurig single-serve brewers, RealCup capsules were developed by Mother Parkers Tea & Coffee and contain the Flavor Max Filter, which uses nonwoven fibers to keep in all the flavors, colors and aromas. The company also developed and launched the EcoCup format, a capsule that can be quickly disassembled to make it easier for consumers to recycle the packaging. Wolfgang Puck coffees will eventually appear in EcoCups as well.

David GillDavid Gill | Contributing Editor

David Gill is a contributing editor to HFN.

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