Allstar Partners With Nickelodeon on License

Posted on June 10, 2010 by HFN Staff

LAS VEGAS-Allstar Products Group has reached an agreement with Nickelodeon Consumer Products for a licensed line of merchandise featuring Dora the Explorer and SpongeBob SquarePants.

Among the products under this license are Snuggie blankets, Bendaroos building sticks and Touch N' Brush hands-free toothpaste dispensers. The first products under this agreement will reach retailers and direct-response channels of distribution this coming fall.

The two companies announced the license during the Licensing International Expo trade show here.


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