Alok Joins with Hilton Family on Textiles Line
Posted on March 9, 2012 by
NEW YORK-Alok International has formed a partnership with Richard ("Rick") and Kathy Hilton to manufacture and market home textiles collections branded under the Hilton name.
The collections will be labeled under two names, Kathy Hilton Spa Collection and Hilton Home. The former will be priced in the upper tiers, while the latter will be at "affordable" prices, according to Arun Agarwal, Alok's CEO. The two labels join Raymond Waites, Union Square NY, Beautiful Things, Vasco da Gama, Banyan Co., MaryJane's and Royal Sateen in Alok's brand lineup.
The initial launch at this week's New York Home Fashions Market included a Hilton Home bed ensemble and a bath line under Kathy Hilton Spa Collection. Agarwal said a full line under both names will be launched at the September textiles market, and will encompass window treatments and table linens along with bedding and bath.
Window treatments are a new category for Alok, which were also displayed during this week's market. Another new category coming soon will be basic bedding, which will include bed pillows, comforters, mattress pads, all filled with polyester and down alternatives.