Alok Joins with Hilton Family on Textiles Line
March 9, 2012,
NEW YORK-Alok International has formed a partnership with Richard ("Rick") and Kathy Hilton to manufacture and market home textiles collections branded under the Hilton name.
The collections will be labeled under two names, Kathy Hilton Spa Collection and Hilton Home. The former will be priced in the upper tiers, while the latter will be at "affordable" prices, according to Arun Agarwal, Alok's CEO. The two labels join Raymond Waites, Union Square NY, Beautiful Things, Vasco da Gama, Banyan Co., MaryJane's and Royal Sateen in Alok's brand lineup.
Window treatments are a new category for Alok, which were also displayed during this week's market. Another new category coming soon will be basic bedding, which will include bed pillows, comforters, mattress pads, all filled with polyester and down alternatives.
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ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.