Alok Joins with Hilton Family on Textiles Line

NEW YORK-Alok International has formed a partnership with Richard ("Rick") and Kathy Hilton to manufacture and market home textiles collections branded under the Hilton name.

The collections will be labeled under two names, Kathy Hilton Spa Collection and Hilton Home. The former will be priced in the upper tiers, while the latter will be at "affordable" prices, according to Arun Agarwal, Alok's CEO. The two labels join Raymond Waites, Union Square NY, Beautiful Things, Vasco da Gama, Banyan Co., MaryJane's and Royal Sateen in Alok's brand lineup.

The initial launch at this week's New York Home Fashions Market included a Hilton Home bed ensemble and a bath line under Kathy Hilton Spa Collection. Agarwal said a full line under both names will be launched at the September textiles market, and will encompass window treatments and table linens along with bedding and bath.

Window treatments are a new category for Alok, which were also displayed during this week's market. Another new category coming soon will be basic bedding, which will include bed pillows, comforters, mattress pads, all filled with polyester and down alternatives.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Adriana Hoyos Relaunches Brand at High Point Market

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017

    HFN's DIGITAL EDITION

    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    ALSO IN THIS ISSUE:

    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.