Alok to Open New Showroom at 7 W for Market

DALLAS-Alok International will open a new showroom in the 7 W New York showroom building during the upcoming New York Home Fashions Market.

The new space will be in room 731. Alok will also keep its current space in the building, in room 607.

During market week, Alok will use the new space to celebrate the addition of the Caribbean Joe brand to its product lineup. The company reached an agreement in July with Brand Matters, owner of the Caribbean Joe brand, for a licensed line of bedding, sheets, towels, beach products, kitchen textiles and soft window treatments.

Arun Agarwal, Alok's CEO, described Caribbean Joe as "such a great brand in the U.S. market, and we look forward to taking the brand to new heights."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover


    August 2017

    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.