American Textile Revamps Marketing for AllerEase
September 14, 2011,
DUQUESNE, Pa.--American Textile Co. is launching a refreshed marketing approach for its AllerEase line of anti-allergen bedding products.
The new campaign, which will be on view at American Textile's showroom during next week's New York Home Fashions Market, will include redesigned products, packaging and messaging for the brand. It will highlight the AllerEase line's benefits in allergy protection, waterproof qualities, bed-bug protection and hot water washability. The company also plans to introduce new product constructions and AllerEase products outside of the basic-bedding category.