American Textile Taps Seiffert, Rogan for Marketing Roles
June 19, 2013,
DUQUESNE, Pa.-American Textile Co. has named Patrick Seiffert and Krista Rogan to key marketing posts.
Seiffert has been appointed vice president of marketing, and Rogan has been named brand manager for AllerEase, American Textile's brand of allergen-barrier pillow and mattress encasements, bed pillows and mattress pads. Seiffert reports to Blake Ruttenberg, executive vice president of sales, marketing and product development. Rogan reports to Seiffert.
Before joining American Textile, Seiffert served in consumer marketing-related positions for GlaxoSmithKline's healthcare business. In her previous post, Rogan was responsible for brand strategy and digital marketing for Bayer Medical Devices.