Bardwil Debuts Mizrahi, Dena Home Collections
March 19, 2013,
NEW YORK-Bardwil is launching its two newest licenses with Isaac Mizrahi and Dena Home at this week's New York Home Fashions Market.
The Mizrahi line, under the brand Isaac Mizrahi New York, is a table linens grouping that encompasses tablecloths, placemats, napkins and runners. Five ensembles are on offer at the Bardwil showroom. Pricing ranges from $19.99 to $49.99 for a 60-by-84-inch tablecloth, and the collection is being targeted at department stores.
The Dena Home line is a collection of bath ensembles, all designed by Dena Fishbein of Dena Designs. There are five designs in this first launch, each with a shower curtain, a solid towel with an embroidered border, a jacquard towel, a printed towel with a jacquard border and a bath rug. A separate grouping of solid-color jacquard towels is also part of the collection.
Wholesale pricing on the jacquard towels in each design group ranges from $3.25 for a wash towel to $8 for a bath towel. Shower curtains range from $14.50 to $30.
Bardwil also plans to expand its Dena Home line with kitchen textiles, which will be unveiled at the September New York Home Fashions Market, according to a company spokeswoman.