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Belk Debuts Cynthia Rowley Home Line

Posted on May 6, 2014 by HFN Staff

CYNTHIA Cynthia Rowley Lattice bed ensembleCYNTHIA Cynthia Rowley Lattice bed ensemble

CHARLOTTE, N.C.-Belk has partnered with designer Cynthia Rowley for a collection of home furnishings.

Branded as CYNTHIA Cynthia Rowley, the line is available at 70 Belk stores and on belk.com. It includes cotton comforter sets, quilted cotton coverlets, jacquard cotton sheet sets, decorative pillows and a tabletop and entertaining collection. The designs feature Rowley's signature use of bold colors and add to Belk's offering of her women's clothing, accessories, handbags and shoes, which are also branded as CYNTHIA Cynthia Rowley.

Kathryn Bufano, president and chief merchandising officer of Belk, said, "We believe this line will allow our customers to bring modern Southern style into their homes in unique ways, and express personal style not only through their clothing, but through their decor."