Blogging From the New York Home Fashions Market: Rug Report
March 15, 2011,
NEW YORK-With the New York Home Fashions Market underway, rug manufacturers are debuting new categories and programs for retailers.
At 7 W New York, Apache Mills delves into the bath category with new bath mats that combine memory form and microfiber. "The response has been great because of the comfort factor," said Steve Della Posta, senior vice president. "Memory foam is the hot thing right now." Called Spa-ahhh, the machine-washable comfort bath mats will be available in several thicknesses, and in solids and such print patterns as animal skins, corral, butterflies and paisleys. Though bath rugs are usually coordinates, "we think they can be standalone as well," said Peter Bjurman, marketing director.
Orian also debuted a new printed nylon program. "In the past, all of our rugs were woven," said Elliston. "We felt like we were missing some price points and design ideas, so we brought out printed nylon this market." With an initial start of about 100 patterns, the program is available on different substrates, from flat to textured, and in two groups, called SoHo and Palmetto. The printing machine used for the program is "the best in the industry because of the amount of pattern definition, clarity and color robustness it allows," he added.
Kaleen welcomed its new indoor/outdoor braided program at market, which will include about 15 to 20 colorways in both rectangle and oval shapes, said Joe Barkley, executive vice president, Kaleen. It also expanded its natural fiber line of seagrass and sisal, which is under the Tierra Verde brand.
At the 295 Fifth Avenue building, Oriental Weavers debuts Cottoneese to capture consumers interested in a cotton look, said Jonathan Witt, vice president, but because it is made of polypropylene is stain resistant. In addition, the company's Accentuate accent rug program now has 48 designs at various price points that will always be in stock in two sizes. "This allows people to pull from that running line," said Witt, "and we'll freshen up the designs every few months." One group targets the juvenile category, which is new for the company, and includes such designs as paisleys, sports, peace signs, skulls, stripes and skateboards.
Nourison debuts its back-to-school/juvenile group of scatters, which include shag, ribbed and denim patchwork designs. A continuing theme is "color, color and color," said Paula Paquette, vice president of soft home, as well as shaped rugs. The shaped rug theme "started in September and has gone right through holiday," and includes such shapes as cupcakes, candy canes, and gingerbread houses.
Natco is expanding its recently introduced Encore line with 10 new patterns for this market. "It was so well received," said Jim Thompson, vice president of sales and marketing. Made of heatset polypropylene, the line includes mostly transitional and modern designs, with a few traditional looks. - Andrea Lillo