Brand Sense Acquires Stake in DwellStudio
July 15, 2011,
NEW YORK-Brand Sense Partners, a brand management and consulting company, has made a "strategic investment" in lifestyle brand DwellStudio.
The investment, details of which were unavailable at press time, will allow DwellStudio, which offers a range of home textiles, case goods and upholstered furniture and operates a shop-within-a-shop at ABC Home in New York, to focus on continuing its growth within the wholesale and direct-to-consumer channels, according to a statement from Brand Sense Partners. Brand Sense Partners also plans to open a flagship store that will allow DwellStudio to merchandise its entire collection together for the first time. Brand Sense Partners said it will be taking a "hands-on operating role in helping drive licensing, international and business development initiatives."
"We have been actively seeking investment opportunities where we can leverage our capabilities and drive incremental value for brands in the home furnishings arena," said Ramez Toubassy, president and CEO of Brand Sense Partners. "As both admirers and long-time customers of the DwellStudio brand, we are very excited to be partnering with [DwellStudio founder] Christiane [Lemieux], CEO Joshua Young and the rest of the DwellStudio team as we work together to take the DwellStudio business to the next level."
Young said, "The DwellStudio business is as strong as it has ever been and, with the capital and expertise being brought to bear by bsp, we believe we are in an incredible position to continue all of our positive momentum. This is a great next step for our brand and we are very excited about the many new initiatives we already have in progress."
Other Articles By Author
Von Tobel Cites Brass Textures Among Top Trends
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.