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Bunce Chosen to Head Pillow Sales at Latex International

Posted on September 24, 2012 by HFN Staff

SHELTON, Conn.-Latex International has hired Chris Bunce as director of sales, a newly created position for the bedding manufacturer.

In his new post, Bunce is responsible for Latex International's portfolio of bed pillows under its Pure LatexBLISS and Rejuvenite brands, along with private-label products. He reports to Jim Siragusa, vice president of U.S. sales and managing director of global operations.

Bunce's hiring marks a return to the company, which he first joined in 2004 and for which he played a crucial role in the launching of the Rejuvenite pillow programs. He founded Retail Solution Associates, a training and consulting company, and was also key account representative for Simmons.