Carpenter Teams with Krysten Ritter to Launch Great American Pillow Toss

RICHMOND, Va.-Carpenter Co. and its sleep-oriented website,, have partnered with actress Krysten Ritter in the Great American Pillow Toss, a campaign to encourage Americans to do all they can to sleep better.

Ritter, star of the ABC Network's "Don't Trust the B___ in Apt 23," gave the command to toss the first pillow, which was hurled from a 23-foot-tall catapult, across Campus Martius in downtown Detroit. It was followed by spectators visiting a pop-up showroom to view products, take their Zzzz Score (a Carpenter-devised sleep test) and throw away their old pillows via the catapult or a trash-compacting truck. Carpenter then replaced an estimated 200 old pillows with new SleepBetter pillows.

The Great American Pillow Toss will continued through the summer. In addition, consumers can visit the SleepBetter Facebook page ( and, and can make a pledge to replace their old bedding. Also, they will be entered to win a contest with cash prizes totaling $4,000.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover


    August 2017

    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.