Carpenter Teams with Krysten Ritter to Launch Great American Pillow Toss
July 23, 2012,
RICHMOND, Va.-Carpenter Co. and its sleep-oriented website, sleepbetter.org, have partnered with actress Krysten Ritter in the Great American Pillow Toss, a campaign to encourage Americans to do all they can to sleep better.
Ritter, star of the ABC Network's "Don't Trust the B___ in Apt 23," gave the command to toss the first pillow, which was hurled from a 23-foot-tall catapult, across Campus Martius in downtown Detroit. It was followed by spectators visiting a pop-up showroom to view sleepbetter.org products, take their Zzzz Score (a Carpenter-devised sleep test) and throw away their old pillows via the catapult or a trash-compacting truck. Carpenter then replaced an estimated 200 old pillows with new SleepBetter pillows.