Carpenter Teams with Krysten Ritter to Launch Great American Pillow Toss

RICHMOND, Va.-Carpenter Co. and its sleep-oriented website, sleepbetter.org, have partnered with actress Krysten Ritter in the Great American Pillow Toss, a campaign to encourage Americans to do all they can to sleep better.

Ritter, star of the ABC Network's "Don't Trust the B___ in Apt 23," gave the command to toss the first pillow, which was hurled from a 23-foot-tall catapult, across Campus Martius in downtown Detroit. It was followed by spectators visiting a pop-up showroom to view sleepbetter.org products, take their Zzzz Score (a Carpenter-devised sleep test) and throw away their old pillows via the catapult or a trash-compacting truck. Carpenter then replaced an estimated 200 old pillows with new SleepBetter pillows.

The Great American Pillow Toss will continued through the summer. In addition, consumers can visit the SleepBetter Facebook page (facebook.com/sleepbetter) and sleepbetter.org, and can make a pledge to replace their old bedding. Also, they will be entered to win a contest with cash prizes totaling $4,000.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017

    HFN's DIGITAL EDITION

    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    ALSO IN THIS ISSUE:

    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.