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Charisma Launches Marketing Campaign with Model Aubry

Posted on August 18, 2010 by HFN Staff

NEW YORK--The Charisma brand has debuted a new marketing campaign starring model Gabriel Aubry.

According to a statement from Iconix Brand Group, owner of Charisma, the campaign will appear beginning in October in shelter and lifestyle magazines such as Elle Decor, House Beautiful, Traditional Home and Gotham, and will be featured online. In the advertising, Aubry will pose on beds made with Charisma linens, and in a bathroom wearing a Charisma towel.

Aubry has modeled for Hugo Boss, Louis Vuitton, Tommy Hilfiger, Gianni Versace, Calvin Klein, DKNY, Valentino, GAP, Nautica and others. The statement added that he will make personal appearances on behalf of Charisma in Bloomingdale's here and in Los Angeles.