Charisma Launches Marketing Campaign with Model Aubry

NEW YORK--The Charisma brand has debuted a new marketing campaign starring model Gabriel Aubry.

According to a statement from Iconix Brand Group, owner of Charisma, the campaign will appear beginning in October in shelter and lifestyle magazines such as Elle Decor, House Beautiful, Traditional Home and Gotham, and will be featured online. In the advertising, Aubry will pose on beds made with Charisma linens, and in a bathroom wearing a Charisma towel.

Aubry has modeled for Hugo Boss, Louis Vuitton, Tommy Hilfiger, Gianni Versace, Calvin Klein, DKNY, Valentino, GAP, Nautica and others. The statement added that he will make personal appearances on behalf of Charisma in Bloomingdale's here and in Los Angeles.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover


    August 2017

    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.