Chicago Market to Hold Seminars Geared Toward Buyer Education
June 27, 2012,
CHICAGO-The Chicago Market, scheduled for July 19-25, has readied a lineup of seminars targeted at providing attendees with up-to-date information on trends in buying.
On July 21, Traci Tarquinio, director of merchandising for SnapRetail, will present "Selling Online: 6 Tips for Getting Started," which will offer the pros and cons of various e-commerce options and the best practices for online selling. On July 22, Tarquinio will also host "A Perfect Match: Integrating Social Media & Email Marketing to Increase Foot Track," which will provide information on creating a marketing plan using email and social media. Also on the 22nd, "Counter Intelligence," detailing a plan for meeting competition from online and big-box retailers developed by Britton Marketing, will be presented by Britton Marketing's Susan and Jeff Britton and Christy Spencer.