Court of Versailles Makes Maison & Objet Debut
January 25, 2010,
PARIS -- -Springs Global is presenting Court of Versailles, its luxury brand, at the Maison & Objet trade show, which began on Friday, Jan. 22, and runs through Tuesday, Jan. 26.
This marks the first time Springs has shown the luxury brand at an international trade show.Joe Granger, president of Springs Branded Businesses, called it "an exciting milestone" as the company seeks to extend the brand's appeal to retailers, consumers and designers beyond the United States.
Springs is showcasing the brand at Maison & Objet Hall 2, Booth F85.
Hermine Mariaux, marketing consultant for the Versailles Foundation, called Maison & Objet "the ideal platform" to present the updated Court of Versailles line, given the show's proximity to the palace of Versailles.
Springs also said it would present the fall-winter Court of Versailles collection later this year.