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Crown Crafts to Distribute Gro Co. Products in U.S. Market

Posted on September 17, 2013 by HFN Staff

Crown CraftsGONZALES, La.-The Infant Products subsidiary of Crown Crafts has signed an agreement with Gro Co. to distribute its products in the United States.

Based in Devon, England, Gro Co. manufactures sleep products for the nursery. This includes the Grobag, a wearable blanket which helps parents put their babies to bed, according to a Crown Crafts statement. Crown Crafts will also distribute the company's Gro-swaddles, wraps that stay snug without snaps, Velcro or ties; Gro-egg digital thermometers; Gro-egg Shell covers; and the Gro Anywhere Blind, a travel blind that blocks out light.

Nanci Freeman, president and CEO of Crown Crafts Infant Products, said, "We expect the Grobag, Gro-swaddle, Gro-egg and Gro Anywhere Blind to be highly popular with parents in the United States because of their unique and useful features."