Dacron Brand Launches Twitter Campaign for Holidays

KENNESAW, Ga.-The Dacron brand of fiberfill from Invista has debuted "12 Holi-Daze of Dacron Fiberfill," a campaign on Twitter designed to teach consumers about sleep.

The program, which launched yesterday, includes the tweeting of holiday sleeping tips, brain teasers and "fun facts" about sleep, according to a Twitter statement. The Dacron brand team is also providing tweets that highlight bedding features of Invista's branded fibers, including the recently introduced Dacron Memorelle featuring smart technology, an alternative to memory foam that, according to Invista, is gentler on pressure points and more adaptable to the sleeper's movements. Pillows made with this fiber are slated to reach stores in early 2012.

Followers of the campaign on Twitter can also win a pair of branded minipillows and a $50 gift card that could be put toward a bedding purchase. Details of the campaign are on the invista.com/en/brands/dacron.html website.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money