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Ellery to Expand Vue, Parasol, Curtainfresh Brands

Posted on August 24, 2011 by HFN Staff

NEW YORK-At next month's New York Home Fashions Market, Ellery Homestyles will broaden the offerings in three of its brands: Vue by Ellery, Parasol and Curtainfresh.

The Vue line, designed to appeal to consumers who want a contemporary look in their bedrooms, will be expanded with four-piece comforter sets consisting of a comforter, two shams and a bedskirt. Accent pillows featuring pleats, embroidery, appliques and chenille embellishments round out the offering.

The Parasol collection, which features indoor/outdoor curtains and coordinating decorative pillows, will be expanded to include curtains fabricated in textural woven solids with matching sheers and coordinated pillows. This line is produced to resist water, fade, mildew, stain and soil, and uses rust-proof grommets.

Developed in collaboration with Church & Dwight, makers of Arm & Hammer products, Curtainfresh will spotlight four new styles with prints and solids in various lengths, plus an assortment of kitchen tiers sold as both sets and separates. This line is designed with embedded technology that neutralizes odors from cooking, pets, smoke, must and mold.