Ellery to Expand Vue, Parasol, Curtainfresh Brands

NEW YORK-At next month's New York Home Fashions Market, Ellery Homestyles will broaden the offerings in three of its brands: Vue by Ellery, Parasol and Curtainfresh.

The Vue line, designed to appeal to consumers who want a contemporary look in their bedrooms, will be expanded with four-piece comforter sets consisting of a comforter, two shams and a bedskirt. Accent pillows featuring pleats, embroidery, appliques and chenille embellishments round out the offering.

The Parasol collection, which features indoor/outdoor curtains and coordinating decorative pillows, will be expanded to include curtains fabricated in textural woven solids with matching sheers and coordinated pillows. This line is produced to resist water, fade, mildew, stain and soil, and uses rust-proof grommets.

Developed in collaboration with Church & Dwight, makers of Arm & Hammer products, Curtainfresh will spotlight four new styles with prints and solids in various lengths, plus an assortment of kitchen tiers sold as both sets and separates. This line is designed with embedded technology that neutralizes odors from cooking, pets, smoke, must and mold.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


Current Issue

  • HFN May digital issue


    May 2017

    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money