Ellery to Expand Vue, Parasol, Curtainfresh Brands
August 24, 2011,
NEW YORK-At next month's New York Home Fashions Market, Ellery Homestyles will broaden the offerings in three of its brands: Vue by Ellery, Parasol and Curtainfresh.
The Vue line, designed to appeal to consumers who want a contemporary look in their bedrooms, will be expanded with four-piece comforter sets consisting of a comforter, two shams and a bedskirt. Accent pillows featuring pleats, embroidery, appliques and chenille embellishments round out the offering.
Developed in collaboration with Church & Dwight, makers of Arm & Hammer products, Curtainfresh will spotlight four new styles with prints and solids in various lengths, plus an assortment of kitchen tiers sold as both sets and separates. This line is designed with embedded technology that neutralizes odors from cooking, pets, smoke, must and mold.