Ellery to Partner with National Sleep Foundation on Social-Media Campaign
September 13, 2013,
ARLINGTON, Va.-Ellery HomeStyles and the National Sleep Foundation (NSF) have joined forces for the launch of a social-media marketing campaign and retail merchandising effort to promote Ellery's Sound Asleep line of window treatments.
The line has been designated the Official Room-Darkening Curtain of the foundation. The campaign and merchandising effort will be unveiled to retailers who visit Ellery's showroom at 295 Fifth Ave. in New York City during the upcoming New York Home Fashions Market. Both programs will debut in March 2014, to tie in to NSF's Sleep Awareness Week, March 2-9.
The social-media campaign will include a consumer sweepstakes, in which entrants will have a chance to win a room makeover using Sound Asleep curtains. Ellery is also creating Pinterest boards and retail website banners, and is promoting the campaign on its website, elleryhomestyles.com, as well as on a microsite set up for Sound Asleep, soundasleepcurtains.com.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money