Fabrictech Rebrands as PureCare

Fabrictech Joins with NSF for Sleep Health Education Initiative

FAIRFIELD, N.J.-Fabrictech International has rebranded itself as PureCare, and is expanding its product line beyond mattress and pillow protectors.

The PureCare brand will now consist of "a full lineup of sleep essentials products promoting health, wellness and comfort within the sleep environment," according to a company statement. It will begin its product-line expansion with the introduction of a collection of PureCare One pillows, which feature a patented three-in-one design, at the Las Vegas Market in January. PureCare is retaining its existing lines of mattress and pillow protectors under the Aromatherapy, Celliant and Silver labels.

Sean Bergman, PureCare's chief marketing officer, said the new name better communicates the company's full suite of products and the consumer benefits they offer. "PureCare really represents who we have become," Bergman said. "We have evolved from a technological mattress and pillow protector company to a consumer-focused brand providing essential products for a healthier and cleaner sleep environment."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Macy’s Discusses Virtual Reality Test at HFN’s Omnichannel Summit

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover October 2017

    HFN's DIGITAL EDITION

    October 2017


    COVER STORY:

    One Kings Lane Flashes Forward

    Formerly a flash-sale only website, One Kings Lane—now under the ownership of Bed Bath & Beyond—evolves into a lifestyle retailer with a new physical presence.


    ALSO IN THIS ISSUE:

      •  HFN Tech & Omnichannel Study- Although e-commerce shopping is increasing dramatically among consumers, home retailers lag in their current and future tech investments and implementation.
      • Market Previews: High Point & Tabletop- The newest collections and influencer trends emerge in our High Point Market and N.Y. Tabletop Show special sections.