Fabrictech Rebrands as PureCare
December 13, 2013,
FAIRFIELD, N.J.-Fabrictech International has rebranded itself as PureCare, and is expanding its product line beyond mattress and pillow protectors.
The PureCare brand will now consist of "a full lineup of sleep essentials products promoting health, wellness and comfort within the sleep environment," according to a company statement. It will begin its product-line expansion with the introduction of a collection of PureCare One pillows, which feature a patented three-in-one design, at the Las Vegas Market in January. PureCare is retaining its existing lines of mattress and pillow protectors under the Aromatherapy, Celliant and Silver labels.
Sean Bergman, PureCare's chief marketing officer, said the new name better communicates the company's full suite of products and the consumer benefits they offer. "PureCare really represents who we have become," Bergman said. "We have evolved from a technological mattress and pillow protector company to a consumer-focused brand providing essential products for a healthier and cleaner sleep environment."