FabriTech Appoints Loera Director of Sales

Posted on January 21, 2011 by HFN Staff

CEDAR GROVE, N.J.--FabriTech has named Ruben Loera to the newly created position of director of sales and retail development.

Loera oversees the company's network of sales representatives and focuses on expanding mattress- and pillow-protector sales through education and collaboration with the company's retail customers. He reports to Sean Bergman, vice president of sales and marketing.

Before joining FabriTech, Loera served as vice president of sales for Sleep America.