Gilt Groupe Acquires Decorati

Posted on March 24, 2011 by HFN Staff

NEW YORK-Gilt Groupe, an online shopping destination, has acquired home decor site Decorati, expanding its footprint in home to include offerings for designers and trade-only manufacturers. Terms of the deal were not disclosed.

Decorati is a destination site for upscale interior design products and services as well as a community for the display of designer portfolios. For consumers, Decorati offers an inspirational library of product images, along with the ability to connect with design professionals and research products from over 650 trade-only manufacturers.

The Decorati acquisition enables Gilt to launch a broader home business, the company said in a statement. Gilt plans to unveil its new home offering later this year, which will be a mixture of full-price merchandise, one-of-a-kind items and antiques, daily flash sales, community and social tools, and will include a channel specifically for the designer.

"The design community will be a key component of our expanded home business," said Kevin Ryan, founder and CEO, Gilt Groupe. "Decorati has done a fantastic job establishing a venue for high-end designers, knowledgeable consumers, and trade-only brands. We are excited to combine those assets as we expand Gilt's home business."