Gilt Home Goes Private Label With New Collection
November 27, 2012,
While it has the look of a comfy club chair that stays put, the Bruno swivel chair sits on a swivel base. gilt.com/home
By Andrea Lillo
"We really know our customer--we can give them exactly what they want," said Tom Delavan, the creative director of Gilt Home. And so it did, with the launch of Gilt Home's first private label collection of furniture, rugs and decorative pillows last month.
Delavan's design touches include a thicker top pillow in the Luca modular sofa for extra comfort and Bruno ($1,200), a club chair that has a swivel base so it can be easily turned around in a room. The Luca chaise ($1,275) is almost the size of a twin bed, so it makes for an additional sleeping spot when needed. Available in graphite or sand, the Luca modular pieces are also available in two- and three-piece sets ($2,495 and $3,350, respectively), as well as individual pieces such as an ottoman ($675) and the armless chair ($975). The Alex sofa has a sleek, slim profile with a nubby linen/cotton fabric "that I love," said Delavan. Other furniture pieces include the Xavier bench and the S?ren chair.
With the furniture colored in neutrals, Delavan used several of the new rug designs to bring in color, including patterned flatweaves ($499 for a 5-by-8) and jewel-toned hemp rugs ($499). Though hemp is usually seen in its natural brown color, it also takes on color very well, Delavan said, and has a nice striated look. "I wanted jewel tones; they are in right now." For a neutral look, the collection offers such geometric, cream-and-black designs as the Malone wool flatweave ($499), the Evans handtufted rug ($675) and the Noah handknotted shag ($1,320). "The Noah shag looks more vintage," he said. "I wanted a handmade look."
Decorative pillows include ones made of shearling ($400 for a 16-inch square) and a mohair-like cotton blend ($100 for a 23 inch square).
The collection was on sale to members for seven days last month before becoming a part of Gilt Home's permanent line at regular prices. Already, Delavan is planning to expand the collection with case goods, lighting and more upholstery.
Twenty percent of the purchase price of each item during the seven-day sale, up to a $10,000 donation, was slated to go to Habitat for Humanity to assist with its relief effort for people affected by Hurricane Sandy.
Other Articles By Author
Macy’s Discusses Virtual Reality Test at HFN’s Omnichannel Summit
HFN's DIGITAL EDITION
One Kings Lane Flashes Forward
Formerly a flash-sale only website, One Kings Lane—now under the ownership of Bed Bath & Beyond—evolves into a lifestyle retailer with a new physical presence.
ALSO IN THIS ISSUE:
- HFN Tech & Omnichannel Study- Although e-commerce shopping is increasing dramatically among consumers, home retailers lag in their current and future tech investments and implementation.
- Market Previews: High Point & Tabletop- The newest collections and influencer trends emerge in our High Point Market and N.Y. Tabletop Show special sections.