GLM Debuts Branding and Positioning Initiative


WHITE PLAINS, N.Y.-Trade show owner and manager GLM has introduced an enhanced corporate branding and positioning initiative involving a new corporate website, a new logo and the tagline "Global Lifestyle Markets."

A GLM statement said the effort reflects "the evolution and expansion of its services, which extend beyond trade shows to include consumer events and online resources." Given the broadening of the company's offerings through acquisitions and launchings over the past 24 months, the company has categorized its products within five new sectors:

o Design & Home Lifestyle, featuring NY Now (formerly the New York International Gift Fair), the International Contemporary Furniture Fair, the National Stationery Show and Creative & Lifestyle Arts

o Sports & Active Lifestyle, featuring Surf Expo and The Boardroom

o eCommerce, featuring the IR Events Group and the 365 suite of online resources

o Product Development and Sourcing, featuring Artisan Resource, SourceNY and Surtex

o Luxury Lifestyle, featuring nine U.S. antique shows and Soiffer Haskin, GLM's private sale division

The new website is under the URL, replacing the former address at The site, designed by Jason West Associates, includes the new GLM logo, a new color palette and enhanced navigation and imagery. Its content consists of a company history, core values, industry recognition, press releases, executive biographies, career opportunities and links to show-specific websites and contacts.

Charles McCurdy, GLM's chairman and CEO, said, "GLM's new branding and positioning initiative speaks to the scope of our business, vision and capabilities, and highlights the lifestyle theme of our products."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017


    September 2017


    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.